The Education Campus of the National Automobile Museum

160 classic cars, a lecture hall in the middle – and an educational concept that completely rethinks how mobility is taught. The Education Campus of the National Automobile Museum – The Loh Collection is more than a museum with a school program. It is a place where technology, design, and history are not explained, but experienced.

Learning among chrome and bodywork
Instead of PowerPoint, there are original vehicles. Instead of pure theory, it’s all about: looking, touching, understanding. School classes solder vehicle models from copper wire, build soapbox cars, or become “car influencers” for a day. Over 140 years of automotive history become tangible – and along the way, spark interest in STEM careers. That’s exactly the point: someone who assembles a slot car here might be thinking about an engineering degree in ten
years.

A campus that is unique worldwide
At the university level, it gets even more exciting. In cooperation with HfWU Nürtingen-Geislingen, lectures take place directly among the exhibits – vehicle technology, design, economic history, explained live using original examples. According to the museum, this close integration of museum, university, and professorship exists nowhere else in the world.

Future meets tradition
Since July 2026, there has even been a dedicated endowed professorship for automotive history – a clear signal that growth continues here. In addition, there are specialized seminars like “Bugatti – Past, Present, Future” or “AUTOMOBILSPORT – Day of Legends” that bring together international expertise and genuine passion
.

Why this is exciting
The Education Campus proves: knowledge transfer and fascination are not mutually exclusive. Those who learn among race cars and concept vehicles understand not only how mobility has worked – but also where it is heading. A learning environment that honors the past while shaping the future. That’s exactly what makes it one of the most exciting educational projects in the automotive world.

nationalesautomuseum.de

Jürgen Preuss, Professor Wolfgang Henseler

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